Top 8 Guidelines for Creating Stunning Visuals in Packaging Graphic Design

Graphics play a crucial role in custom box packaging design as they are the primary means of conveying product information and forming the visual image of the packaging. When done well, packaging graphics can effectively communicate the content and details of the product to consumers, utilizing the power of visual communication without relying on words. The graphics on the package can captivate consumers with their expressive and compelling nature, arousing their interest in the product and creating a psychological association that enhances the promotional impact of the product. In this discussion, we will explore the key elements of designing packaging graphics to achieve the best results.

 

1. Image Representation

The portrayal of an image can be categorized into four types based on their purpose: trademark, corporate logo, quality certification mark, and industry symbol.

1.1 Trademark

A trademark serves as the distinctive identity of a product, a symbol that sets it apart from other brands, and a key element in the realm of production and sales. In the realm of standardized market competition, trademarks that are registered with the National Trademark Office are safeguarded by relevant laws and regulations. Registered trademarks are often marked with the letter "R" in the upper right corner of the packaging.

1.2 Corporate Logo

The corporate logo embodies the image and name of a company. Similar to trademarks, it can also be protected by relevant laws through registration. Some corporate logos not only represent the image of a company, but also serve as trademarks for their products. For example, the "Haier" logo not only symbolizes the "Haier Group" but also represents the brand of their products.

1.3 Quality Certification Marks and Industry Symbols

Common examples of these include national quality certification marks, green environmental protection marks, green food marks, barcodes, recycling marks, storage indication marks in the distribution process, instruction marks, waste disposal method marks, opening method marks in the use process, and others. Some specific products may also carry special marks such as toxic, radioactive, or other warning signs.

 

2. Visual Representation of Products

Displaying product images on packaging is a common form of visual expression in packaging design. Except for products with structured packaging that allows a window opening, most products cannot be opened to reveal the actual contents. In such cases, product images are represented through photography or realistic illustrations, enabling consumers to visually understand the image, material, color, and quality of the product. Additionally, magnified graphics or close-up images can be used to create a stronger visual impact, enhance persuasion, evoke a sense of intimacy, and use physical images to boost product competitiveness.

 

3. Place of Origin Image

For products with local characteristics or those related to tourism, the place of origin often serves as a guarantee and symbol of product quality. Displaying images of the beautiful scenery and local customs of the place of production on the packaging can give the packaging a distinct local character and visual identity.

 

4. Product Image

Some products may have different forms or shapes during actual use, and displaying finished product images on the packaging can help consumers understand the product better. For example, certain foods can be portrayed with persuasive and aesthetically pleasing graphics during the consumption or use process. For instance, coffee packaging may feature images of aromatic coffee drinks being poured, reinforcing the product's image and promoting sales.

 

5. Raw Material Image

Many products use distinctive raw materials in their production process, but this may not be evident from the appearance of the finished product. To highlight the unique characteristics of the product and help consumers understand its attributes, the image of the raw materials can be displayed on the packaging, thereby promoting the product and attracting consumers.

 

6. Usage Image

Depending on the usage characteristics of the product, the packaging can feature a series of pictures illustrating the product's usage method and operation process. This helps consumers to clearly and accurately understand how to use the product, while also emphasizing the product's unique features and generating affinity.

 

7. Symbolic Image

Some products may not be suitable for visual representation or lack distinctive characteristics. In such cases, metaphor, metonymy, and symbolism can be used to strengthen the attributes and efficacy of the product by utilizing images unrelated to the product's content. This approach can enhance the unique characteristics and appeal of the product packaging, and allow consumers to make their own positive associations.

 

8. Supplementary Image

In the process of packaging design, abstract graphics or decorative patterns may be added to enhance

 

In conclusion, the use of different types of images in packaging design serves various purposes, including representing brand identity, showcasing product features, highlighting product origin, promoting product characteristics, enhancing product image, and adding aesthetic appeal. From logos and trademarks to product physical images, raw material images, and supporting images, each type of image plays a significant role in creating visual impact and attracting consumers' attention. Additionally, the use of metaphor, metonymy, and symbol in symbolic images, as well as abstract graphics and decorative patterns in supporting images, can further enhance the overall appeal and cultural characteristics of the packaging. Ultimately, well-designed images in packaging contribute to the competitiveness of goods, create a sense of intimacy with consumers, and foster positive associations, making them an essential element in effective packaging design.