We all know that the main purpose of gift boxes is to provide products with protective properties and better display brands and products. In the past, we discussed a lot of some skills related to packaging box customization. Below, we will focus on some skills about telling brand stories through gift packaging boxes, so that brands can easily respond when customizing gift packaging boxes.

Before customizing a gift box, the first thing we need to do is to ensure that we know what advantages the product has for customers, and know clearly and solidly what information about the brand and product customers want to learn from your box. In addition, when you are designing a product packaging box, one of the most important factors is the packaging material you choose. Whether you want to innovate or follow tradition, the material itself is the beginning of the story.

Every design element used in the gift box reflects your product, company, and brand. Different customers have different interpretations of some of these elements. When customizing a gift box, you need to ensure that the elements used can resonate with your target customers in the same way.

It is often said that "images are worth a thousand words", and this sentence also applies to gift boxes. Using images and text in a gift box can better tell your brand story and convey product information. For example, use the style of the packaging box and the images in the packaging box to convey the brand's image and positioning to customers, and then use short, easy-to-understand language to guide customers to associate your brand story to ensure the brand conveyed in the gift box The story is not misunderstood by customers.

Telling the brand story in the box is a very common brand promotion technique in the gift industry. In addition to accurately knowing the brand and customers before customizing a packaging box, attention should also be paid to every design element in the packaging box. To ensure that the brand story displayed at the end of the gift box can be better understood by customers.